Have You Thought About Online Fundraising?

Have You Thought About Online Fundraising?

Charity auctions, golf tournaments and scratch card sales are all great fundraisers that have a lot of potential for success. They also have a lot of another thing. Start up costs.

If you’ve set up or been to a charity auction you know how the expense list looks. Wine, alcohol, catering, bouquets and more lavish accessories. That’s how it should have looked anyway…

Golf tournament fundraisers are the same way. Book a golf course, caterer, and provide some sort of goody bag for players are all essential to success. The cost you have to pay for each person could be quite a large due.

Scratch card sales are another popular fundraiser, especially for high schools. The only problem is that you have to actually buy the cards before you sell them. With a system like this, there’s always a chance you may not sell them all and take a loss.

These are all great fundraisers, don’t get me wrong, but some charities are in such dire need of funding that they can’t spend thousands or even hundreds of dollars to set up a charity auction or golf tournament, and the risk of taking a loss on scratch cards just isn’t worth the hassle.

Have you thought about online fundraising?

There’s a variety of effective online fundraisers, but the one I’m thinking about is easy for people to get involved with and has zero startup costs. This fundraiser takes advantage of online shopping – each time you shop online, you could be supporting your favorite charity.

Fundraising Ideas

It’s an interesting concept, and an effective one at that. My high school booster club had an online fundraiser that did well and our athletic director loved it (because he didn’t have to do anything but collect a check). With the system requiring one to just sit back and collect a check, it’s clear that it may be the choice for quite a few organizations this year.


Online fundraising is awesome. Done right, it can take the very best of your mission and spread it through e-mail to thousands of donors around the world, bringing cash into your organization within minutes. If it only did that, it would be worth every second I’ve ever put into writing messages and landing pages for nonprofits over the past few years.

But why stop there?

Top Ten ideas To Raise Money Online Without Spending Too Much of It

As great as the donations are, online fundraising can give you so much more than a quick monetary bump. It can also help you spread the word, inform the public, create fans, and build donor relationships that go on for years. In other words, it can help you meet all your goals… not just the ones that involve keeping the lights on this month.

Instead of talking about the forgotten goal of online fundraising as engagement, future funding, or creating a donor base, why don’t we stick with something simpler, like getting people interested and involved. Keep things on that level, and you’ll have an easier time pulling it off.

Here are a handful of ways you can take the most advantage of your online fundraising messages:

Be social. 

If you aren’t making it easy for people to get in touch with your organization via social networking – this means Facebook, Twitter, and YouTube at a minimum – then you’re missing out on some pretty big opportunities. Create fans and friends, and you’ll end up with a long list of dedicated supporters.

I Want funding for My Old House Constructions

Start an opt-in. 

When it comes to creating long-term relationships with donors, it’s all about continuity and consistency. Especially in these tough economic times, it makes sense to maximize your chances to let people come back to you later, not to mention stay in touch through an online newsletter.

Try to go viral. 

An e-mail that gets a strong donor response is good; one that prompts them to forward the message to their contact list before they give is infinitely better. Try to craft messages that people want to share, because going viral is the number one way to increase the effectiveness of your campaign.

Mix it up. 

Finding the best way to increase donations is a bit like figuring out the sound of one hand clapping: frustrating at first, but rich in deep understanding. What I’m getting at, in a roundabout way, is that not every message you send should center on a request for more money. Mix things up with a bit of good news, some progress reports, or even just a note of thanks. You don’t want every communication from your nonprofit to end with a request for money – that’s the quickest way to end up in the trash folder!


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